By Bob West
2024 was a good year for a wide range of specialty crop protection suppliers serving the California market, based on data in Meister Media’s PURE Intel platform. Ultimately, California farmers will report 96 to 98 million treated acres to in the calendar year 2024, which represents a 3% increase from 2023 and the most product applied since 2020. But last year was certainly better for some companies than others.
CPS, Syngenta, BASF, UPL and Wilbur-Ellis were the top five companies when ranked by treated acres of their brands applied in California in 2024 with UPL making gains to last year to surpass Wilbur-Ellis.
RoundUp PowerMAX 3 from Bayer finished the year as the No. 1 product in California with 1.7 million treated acres via more than 39,000 different applications in 2024, which represents 100% growth in treated acreage vs. 2023.
UPL’s Microthiol Disperss fungicide and CPS’ LI 700 adjuvant both also enjoyed tremendous growth in 2024 with 300,000 more treated acres in 2024 than in 2023.
Corteva’s methoxyfenozide insecticide Intrepid 2F was the most widely applied insecticide last year while Bayer’s Movento brand was the most widely applied insecticide-miticide in 2023.
The table below ranks the top 15 brands in terms of 2024 treated acres in California, based on PURE Intel data.
Bob West is the Director of Meister Media’s data business. For more information about this data or for more details about Meister’s PURE Intel+ and PURE Intel+ PCA products, contact him at 440-602-9129 or [email protected].
PURE Intel is a trademark of Meister Media Worldwide.
About PURE Intel
Meister Media’s PURE Intel platform offers subscribers comprehensive insights into California’s specialty agriculture market by aggregating monthly crop protection product application data from approximately 20,000 California farms and providing that data through a user-friendly, web-based platform that enables subscribers to customize their data queries.